Advertising:

1. Campaign after Asian financial crisis (trade magazines, full page):

When the going gets tough,
the tough call Noble.

In hard economic times, there is no room for error. Survival is the first priority. But for the astute, there are also opportunities. You need steel nerves, clear insight, iron determination and the patience to wait for the right moment to act decisively. With Noble as your partner, you can seize and profit from these chances as they arise.

NOBLE GROUP
Serving industry worldwide

We know which way the wind is blowing.
And how to catch it.

In difficult economic waters, there’s no room for error. Everyone feels the pressure on margins, cost-cutting is the order of the day and value for money service is paramount. At Noble, we know which way the wind is blowing. That’s why we’ve trimmed our sails to provide you with the most cost-effective, high value-adding products and services without compromising our quality and reliability.

NOBLE CHARTERING
Serving industry worldwide

2. Campaign before Asian financial crisis (trade magazines, full page):

We're competitive. You win.

As suppliers and processors to the steel industry, we know you drive a hard bargain. That's why we believe a keenly competitive approach, highly professional attitude and solidly reliable service is the best way to win your business. Asia-based, we'll turn in a world-class performance to keep you on track - and ahead of the pack.

NOBLE
Asia's metal merchants

Let us take the strain.

As suppliers and processors to the steel industry, we know about the high stress nature of your business. That's why we believe solidly reliable service, a keenly competitive approach and a highly professional attitude is the best way to win your custom. Asia-based, we'll turn in a world-class performance that will lift a load off your shoulders.

NOBLE
Asia's metal merchants

No amateurs on our team.

As suppliers and processors to the steel industry, we know you have no time for minor league operations. That's why we believe a highly professional attitude, keenly competitive approach and solidly reliable service is the best way to win your business. Asia-based, we'll turn in a world-class performance to guarantee yours is the winning team.

NOBLE
Asia's metal merchants

3. Newspaper campaign prior to public share offering
(business sections, full page):

Tear out round the dotted line and watch Asia's lifestyle crumble

...because without the kind of bulk shipping services we supply there woud be no steel and ferrous raw materials arriving. So construction would be crippled. Transport would be truncated. And power supplies would be cut down - try making high voltage pylons out of bamboo...

Noble is locked into Asia's growth.

We're ship operators and owners. And metal merchants. Specialising in Asia but working worldwide. During the last five years we've grown substantially in the industry. We've been successful because we're competitive, professional, reliable and perform at a world-class level. Our services and products form an integral part of every Asian country's infrastructure. So we're locked into the region's growth and future, from India to Japan and Australia to China. For your bulk shipping requirements, please contact Mr. Harry Banga at Noble Chartering Limited.

NOBLE
Locked into Asia's growth

Tear out round the dotted line and go buy a tent

... because without the kind of steel and ferrous raw materials we supply there would be no apartment blocks to live in. Or offices to work at for that matter. Try erecting modern buildings without girders or reinforced concrete. And how about bridges...?

Noble is locked into Asia's growth

We're metal merchants. And ship operators and owners. Specialising in Asia but working worldwide. During the last five years we've grown substantially in the industry. We've been successful because we're competitive, professional, reliable and perform at a world-class level. Our products and services form an integral part of every Asian country's infrastructure. So we're locked into the region's growth and future, from India to Japan and Australia to China. For your steel and raw material requirements, please conact Mr. Howard Wong at Noble Resources Limited.

NOBLE
Locked into Asia's growth

Tear out round the dotted line and go light a candle

...because without the kind of steel and metals that we supply, there wouldnt be any electric light to read by. Or power to drive the printing presses that produced the newspaper you wanted to read. And televisin? - forget it. Try holding up high voltage transmission lines with bamboo.

Noble is locked into Asia's growth

We're metal traders. Metal processors. And ship operators. Specialising in Asia but working worldwide. For the last five years we've substantially outperformed the industry norm, increasing our turnover more than four times. We've been successful because we're competitive, professional, reliable and perform at a world-class level. Our products form an integral part of every Asian country's infrastructure. So we're locked into the region's growth and future, from India to China and Indonesia to Japan. Our prospects look bright. Soon, you'll be able to share in them.

NOBLE
locked into Asia's growth

Tear out round the dotted line and start walking

...because without the kind of steel and metals that we supply, there would be no rails to run trains on, no bridges, no flyovers to drive over; and a lot fewer cars, trucks and bicycles to carry us - or our goods - about.

Noble is locked into Asia's growth

We're metal traders. Metal processors. And ship operators. Specialising in Asia but working worldwide. For the last five years we've substantially outperformed the industry norm, increasing our turnover more than four times. We've been successful because we're competitive, professional, reliable and perform at a world-class level. Our products form an integral part of every Asian country's infrastructure. So we're locked into the region's growth and future, from India to China and Indonesia to Japan. Our prospects look bright. Soon, you'll be able to share in them.

NOBLE
Locked into Asia's Growth